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Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th century, Americans were romanced by consumer culture, which in turn reflected the changing attitudes, priorities, and values of the country. This book compiles entries on 100 consumer products―ten per decade―that figured prominently in the rise of consumer culture in the United States, telling the story behind the century s most popular products, slogans, and symbols.
A unique format provides glimpses into American popular culture from each decade in the century. In addition to the history of advertising, economics, and the media, students will learn how perceptions of class, gender, and race were conveyed through advertising-and how those perceptions changed from 1900 to 2000. A-Z entries for each decade include bibliographic information on the product, as well as vivid illustrations showing the visual evolution of advertising icons and strategies throughout the century.
Author: Mary CrossBinding: PaperbackBrand: Cross MaryEAN: 9780313361241Feature: A Century of American Icons 100 Products and Slogans from the 20th Century Consumer CultureISBN: 031336124XLabel: GreenwoodManufacturer: GreenwoodNumberOfItems: 1NumberOfPages: 256PackageQuantity: 1ProductGroup: BookProductTypeName: ABIS_BOOKPublicationDate: 2002-10-30Publisher: GreenwoodStudio: GreenwoodTitle: A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer CultureNote: Before to order any Amazon or eBay product please make sure product technically fulfill your need. We are just importing Amazon and eBay products from USA and have no technical support available. Also please read the product reviews on the Amazon before to order. Also to get any kind of warranty or quality check you can contact directly with the original manufacturer or visit their website. We will not provide any kind of support in that.
