Description
With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products.
New to This Edition
~Updated chapter-opening vignettes relate the content of each chapter to the industry
~Now in full color with 60% new photographs, advertisements, charts and graphs
~New Chapter 3 “The Creative Process in Promotion” explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies
~New Chapter 8 “New Media” covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest
~New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment
~Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today
~Coverage has been streamlined to 14 concise chapters
Instructor Resources
~Instructor s Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions
~PowerPoint presentations include images from the book and provide a framework for lecture and discussion
Customer FAQs:
Question: I want to order 100% authentic Promotion in the Merchandising Envi… from your store. How I can place my order in Pakistan?
Answer: Our products are 100% imported and authenticated. To place order just either contact with us or place your order online. One of our sales person contact with you.
Question: Do you have physical store of Promotion in the Merchandising Envi… in Pakistan?
Answer: No, you can only place order online because we import from USA as get order.
Question: How much more time you will take to deliver, once you get my order?
Answer: After order confirmation we do our best to deliver in 3 to 4 week.
Question: All prices are connfirm and accurate? How I can get exact Promotion in the Merchandising Envi… price in Pakistan?
Answer: We do our best to list exact prices of all products but since dollar fluctuate in Pakistan so sometime we update at the time of order confirmation.
Question: Is there some discount I will get at the time of placing order?
Answer: For discount we usually send discount coupons. To get discount coupons of Promotion in the Merchandising Envi… you can sign up our newsletter.
High Quality Goods
We are sourcing products from leading websites in the USA to ensure the highest quality for our end product.
Support
We have a team of professional sales representatives who will assist you in identifying the right products from Amazon.
Express Shipping
Upon receiving your order, we will expedite the shipping process by placing the order promptly and ensuring timely dispatch from the USA.
Secure Payments
Your payment will be securely held with us, and in the event that you receive an incorrect or damaged product, we will issue a refund.