littleBits Electronics Base Kit

Describe your product in 3 words.

Simple. Playful. Powerful.

How did you come up with the idea for this product?

I am inspired by the other building blocks of our time: the concrete block, the LEGO brick, the transistor. My main motivation in creating littleBits was to equip people with the skills and interests needed to thrive in today’s tech-filled world. At littleBits, we see technology as a language, and believe that nowadays, those who don’t speak it can be paralyzed. Everyone should be able to build, invent, and prototype with electronics independent of age, gender and technical background, and littleBits allows just that.

What makes your product special?

littleBits is more than a product, it is a platform for large and small inventions. We spend more than eleven hours a day with technology, but most people don’t know how it works, and spend the majority of their time consuming media. We believe people are born creative, and our electronic building blocks help to unleash the inventor within by engaging them in an incredibly powerful, exhilarating and most importantly, fun process of invention, rather than prescribing one-off experiences.

What has been the best part of your startup experience?

Sampling, testing, redesigning, resampling and retesting our magnetic connectors was nothing short of exhausting. We worked with world class designers and manufacturers to perfect the magical and gratifying "click" of the Bits connecting, to make creating inventions with littleBits extremely intuitive and fun.