Semi-permanent, clinically-proven healthier hair color (vs. leading level 3 permanent colorant) gives hair radianceGet healthy-looking hair with aloe, Vitamin E, and coconut oil in just 10 minutesSemi-permanent hair color has 0% ammonia which gives your hair 100% shineGently blend away grays with this semi-permanent brunette hair color that lasts 28 shampoos. No added parabensOne hair color application kit: Color Activating Creme, Color-Enhancing Colorant, Color Treat Conditioner, Colorist Gloves